Dear Headteacher

CBBC has commissioned ‘Driving Academy’ from Lucky Day Productions. The brand new TV series for CBBC will attempt to make a nation of better drivers by challenging children and their parents to learn to drive together! We are currently looking for children and their parents / legal guardians to take part in the programme and would be most grateful if you could display attached poster somewhere where 11 - 14 year olds and their parents could see it.

During an intense fortnight of master classes under the watchful eye of Approved Driving Instructors, the children and their parents will learn about all aspects of road safety and safe driving. Parents will be given expert help and training to make them better drivers and their children will also learn first-hand the importance of road safety... when they are put in the driving seat too – always under the watchful eye of the Academy’s driving professionals. Their time at the CBBC Driving Academy will culminate in a series of challenges to see who has learned the most at the Academy.

According to road safety charity Brake, in 2009, 12 children under the age of 18 were killed or seriously injured on UK roads…every day.* 

Managing Director of Lucky Day Damon Pattison says: ‘The horrendous statistics speak for themselves. CBBC’s Driving Academy aims to make  road safety  fun and entertaining whilst proving that not only does practise make perfect… it could also save lives.’

APPLICATION DETAILS – Children / parents should apply themselves:
Lucky Day Productions is currently looking for children aged 11-14 with bundles of personality and parents/guardians who are prepared to put their driving to the ultimate test!

So if you’re a child aged 11-14, or you’re a parent who would like to fine tune their driving skills - we want to hear from you:
drivingacademy@luckydaytv.co.uk (preferred)
020 3189 3109
Standard geographic charges apply and calls may be included in your telecom provider’s call package. Calls from mobiles may be higher.
Callers MUST seek permission from the bill payer before calling.

This opportunity is only open to those aged between 11 and 14 on 1st May 2011 and their parents / legal guardians. To apply, the applicant MUST have permission from their parent / guardian and make a joint application with their parent / guardian. Only applicable to UK citizens. If you have not heard back from us by Friday 18th March you have not been successful this time.

*Reference for this statistic: Road Casualties Great Britain 2009, Department for Transport, 2010; and Annual Statistical Report 2009 No. 6 Reported Injury Road Traffic Collisions & Casualties, Police Service of Northern Ireland, 2010

Lucky Day Productions, 1 Ariel Way, London. W12 7SL.