Winning In The Game of Life™ helps children to tap into their inner strengths and see that the power to overcome any challenge lies within them.
Following a successful pilot in primary schools across the UK in 2013 we are pleased to offer a NEW comprehensive SMSC curriculum approved programme
A NEW programme for pupils' spiritual, moral, social and cultural development
  • A 12-week pre-planned lessons programme
  • Covers all areas ∼ Spiritual, Moral, Social and Cultural Development
  • Engaging pupil workbooks with challenging and thought provoking classroom activities
  • Lessons are supported by a fun set of videos and cartoons which engage the pupils
  • Pupils have a reflective journal to privately express their thoughts
  • Parent workbooks (optional) for schools wishing to include parents in the learning process
  • Independently evaluated with proven positive behavioral impact on participants

By helping young people understand the benefits of human dignity, tolerance, connecting to self, community, and the world, they are better equipped to become conscious leaders in their homes, schools and communities.

The programme tells the story of a young boy named Ari who, like many boys and girls, is idealistic, wide-eyed and a little bit sarcastic. This sarcasm gets him into trouble when he visits Mr. Why's toy store. Mr. Why sees an eagerness to learn within Ari and gives him a special game called The Game of Life. Ari rushes home to play the game and finds himself trapped in an alternate universe where he needs to learn the rules of the game in order to get back home to his own life. Luckily, along Ari's interactive journey, Mr. Why is his guide.Together with the audience, Ari discovers that everything he is learning in the game helps him in real life as well.


The programme's pilot was conducted in conjunction with leading educational providers, Prospects & Prospects Improve, and overseen by independent educational and SMSC specialists.


  • The majority of the schools were happy or very happy with the programme
  • The overall satisfaction across all areas of the program was consistently high
  • Areas tested included:
    1. Levels of Pupil engagement
    2. Success of the lesson activities
    3. Success of the video clips
    4. Quality of the course materials for teachers and pupils
    5. Effectiveness of the Parents and Guardians guide
    6. Effectiveness of the Reflective Journal
    7. Overall quality of the programme

Pupils improved in the following areas:

  • Behaviour
  • Learning
  • Ability to adapt to a range of social contexts
  • Ability to relate to each other
  • Ability to work co-operatively
  • Ability to work in a team
  • Ability to resolve conflicts
  • Ability to show respect to each other
  • Greater understanding of responsibilities
  • Understanding of racial and religious harmony


In 2012, the UK Government introduced revised guidelines for spiritual, moral, social and cultural (SMSC) development as part of the Primary school curriculum and remained unchanged following the review on Sept 11th 2013. The purpose is to ensure that every state-funded school offers a curriculum which is balanced and broadly based[1] and which:

  • Promotes the spiritual, moral, cultural, mental and physical development of pupils at the school and of society
  • Prepares pupils at the school for the opportunities, responsibilities and experiences of later life. [2]
It is now a requirement that ´All schools should make provision for personal, social, health and economic education (PSHE), drawing on good practice.' [3]
The Winning in the Game of Life Programme has been specifically designed to offer a structured programme based on best practice which can be easily implemented by Primary School Teachers and offers an engaging and effective educational resource.


Winning In The Game of Life™ programme is brought to the UK by Milestone Group PLC. Find out more here.

  • Winning in the Game of Life is a trademark of Spirituality For Kids International, Inc. The Winning in the Game of Life programme is officially licensed by Spirituality For Kids International, Inc.
  • ©2014 Milestone Group plc. Registered in England and Wales, number 04689130, registered office at 1st Floor, 2 Royal Exchange Steps, The Royal Exchange, London EC3V 3DG. Tel 0207 929 7826